3rd Cube
Breaking Ads!
As a Parallel Event of the 18th Istanbul Biennial, metr.cube’s third exhibition “3rd Cube: Breaking Ads!” parked at Galataport Paket Postanesi on 27 Sept and turned its LED façades into an open-air advertising billboard. This edition converted the truck into an ad screen for seven pocket-sized products designed to “simplify” the art experience. 3rd Cube positions the visitor as a consumer-subject while exposing the limits of that role, overlaying the circulation of spectators with the circulation of capital and compressing an exhibition day into a portable, marketable mini-economy returned to the public realm.
Poster Design: Nur Nurdoğdu, Zeynep Erkman

"ExitRoll” by Sinem, for when you need to leave the exhibition but can’t find the words. A pair of dice that decides your departure. Roll a six for “urgent email,” a two for “love the work,” or let chance craft a more poetic exit. Leaving has never felt so conceptual.
“Profet” by Begüm, a compact art-themed tarot deck for strategic intuition. When analytics fail and the market’s uncertain, shuffle, draw, and let destiny handle your portfolio.
Introducing “Avantgum”: the only gum that turns small talk into a symposium. One chew and you’re quoting Foucault at a dinner party. Two chews and you’ve invented your own movement. This video by Zeynep presents her product from the metr.cube Ltd. products; a performative take on how language, confidence, and absurdity stick together longer than any flavor ever could.
"Le Vernissage" by NES GO, the perfume that dresses you in an art-world-readable aura. One spray and you’re already at the afterparty, even if no one invited you.
"Deal" by Masha, the glove that turns networking into performance art. A soft palm for strategic sincerity, a hidden ribbon that unfurls your contact info, and a voice recording that introduces you better than you ever could. Every handshake is an opening. Every contact, an edition.
“ICED” by Donato, the only drink that makes vandalism look like any artwork in the gallery. One spill and you’ve created a site-specific frost piece. The floor thanks you 🍹🧊
“Postpak” by Ayşegül, the world’s first hand sanitizer for the urge to post. When the impulse to show your cultural capital hits, just pour, rub, and let your online presence evaporate. What stays behind is the art itself — and maybe a faint smell of freedom. A satirical take on social-media addiction, documentation culture, and the performance of aesthetics.
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